August 18, 2018

New Look, Same Great Content

We have combined American Veterinarian® and Veterinarian’s Money Digest® into a single publication under the American Veterinarian® umbrella.
By Mike Hennessy, Sr
Judging by the excellent attendance at sessions on business and practice management topics at the American Veterinary Medical Association Convention last month, it’s clear that business-related and mental well-being subjects are very important to today’s veterinarians. Since its inception last year, Veterinarian’s Money Digest® has strived to provide insight on the important information that most veterinarians never learned in school—personal and practice finance, practice and personnel management, law, mental health, time management, communication, and related topics that are vital to running a successful business.

It’s also clear—based on the 100+ veterinary-related journals included on PubMed and the plethora of available trade publications like American Veterinarian®—that there is more animal health care information available to veterinary professionals than any one person could ever hope to keep up with. As much as you’d like to pore through the multiple professional magazines you likely receive each month, the fact is you’ve got limited time to actually read them.

That said, you’ve likely noticed that American Veterinarian® has a slightly new look this month. This seemingly minor design alteration represents a major change for us: We have combined American Veterinarian® and Veterinarian’s Money Digest® into a single publication under the American Veterinarian® umbrella.

Although a number of factors contributed to our decision to combine the magazines, one of the primary reasons was to give readers one less magazine to have to keep track of each month. A single publication means you now have all of the expert insight, news, and conference information that you’ve come to expect at your fingertips and in one place.

Rest assured that we will continue to include cutting-edge clinical news, research highlights, and conference coverage in American Veterinarian®. But we’ll now also offer content that will propel you forward professionally as well as lifestyle and wellness articles to ensure you maintain a happy personal life. Check out our articles on osteoarthritis in cats, and a new treatment for canine lymphoma, plus the best ways to save for your future, winning Instagram strategies, and so much more.

We’re also in the process of combining the robust websites of these valuable platforms. You can look forward to a user-friendly, interactive learning experience that will continue to offer multiple daily articles and expert videos to help you practice better medicine and stay up-to-date with industry, conference, and research news. We also send multiple newsletters each week, so be sure to sign up on AmericanVeterinarian.com to stay in the know.

And speaking of staying in the know, there is still time to register for the 2018 Atlantic Coast Veterinary Conference. From October 8 through 11, Atlantic City, New Jersey, will be home to more than 200 hours of RACE-approved continuing education, a stocked exhibit hall, and myriad networking opportunities. We hope to see you there!

Mike Hennessy, Sr
Chairman and CEO

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